Thursday, July 2, 2009

How to Create Google Adsense Pages

First let me preface this article by stating that you should NOT create pages for the "gaming" of AdSense. Most companies who use AdWords are small to medium sized businesses trying to grow.

With rampant click fraud, those advertisers won't be able to advertise, and AdSense won't pay out as well.

That said, let's begin the process.

For our example, our topic is that of "widgets", so where do get started?

Create the page - Sounds simple enough, but there are some coding standards you should always use. They are:

* Name of the page - Use the name of the keyword you are targeting. So, in this example it would be widget.htm. You can use your web server's technology as well, but if in doubt, you can never go wrong with the .htm
* Title the page - Use the keyword again for the title.
* Meta Tags - Yes, they are still used. Make sure you include the keywords in your meta keyword list, and give a definition of the word in your meta description tag
* H1 - Put your keyword in stylized H1 tags. Use CSS to make the tag look consistent to the rest of your site

Content - This is often the biggest obstacle non-writers have. Don't worry, follow these steps and you'll soon be on your way to original content.

* Go to MSN, Yahoo and Google
* Enter your keyword into the search box
* Look at the top 5 sites listed from each search engine
* Educate yourself on the topic from the content found on these sites

Page Copy -
Now that you've absorbed more information, compose your own page of ORIGINAL content. You can take bits and pieces from the other pages, but be sure to inject your personality into your writing. That will make it uniquely yours.

Links - Don't forget to link to authority sites about your subject. It's very natural for web pages to have links to other sites, don't forget about this key point. Take a moment to see why you need outbound links.

Traffic - The most obvious is getting traffic to your site. Your site will have higher paying ads if your page gets more traffic. If you need help with this, be sure to visit the SEO resources section.

Personally, I tried using the traffic generating sites, and quite frankly, they are a waste of time. Sure you'll build up your traffic numbers, but it's usually from an autosurfing program.

One last note. On September 1st, 2005 Google shut down my account because they suspected click fraud. I really don't have a problem with them shutting me down, because as an advertiser I want to know that they are watching my money. However, I believe they should show proof of the supposed fraudulent activity. I was even proactive in letting them know when I saw suspicious activity, but they never replied to my inquires.

Here's a great article on what to watch for, and how click fraud is committed.

I hope you have better luck than I did.

Paul Bliss

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